Return on Investment in Social Media Marketing

Return on Investment is the primary goal of any business and is key to keeping circulation with whatever you do within your business. To me, this could be many different things. Within social media, this could be continuing to get followers and clients, sharing of the experiences within your business, and establishing new content towards what you are working with. All together, planning out your ROI is a step that should always be considered while you are working towards your goals and aspirations. Social media helps us follow along the routes and plans we make to further develop our return on investment.

For planning my return on investment, I could see myself utilizing my investments towards building an outstanding portfolio that reflects my works and shares to others what I could do for them. I also see my investments working towards my clients as well so they have outstanding content to provide for themselves as they further their own careers as well. The investments I make as well would help me further develop my methods towards how I create and build content entirely; by newer equipment, insurance, and maintenance as well. Return on investment can go several ways depending on how you picture the ways that you would manage it. Social media could go in ways of keeping track of how you choose to go about your ROI, just putting the thoughts to it at first is always the best way to start it off.

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Importance of Digital Storytelling

In the growth of social media marketing, we must know the importance that digital storytelling plays within social media. Everyday now, as we browse the web from home on our desktops, with out tablets or phones while waiting for time to pass, or even now on our smart TVs that some of us might have, there are several ways that we engage with digital storytelling. Every word we see on websites, every video we watch online from video hosting services, and all the funny image macros or important posts that could be found on blogs or social media sites, these are all forms of digital storytelling and it’s amazing to see how much content is out there.

Internet video content has become as popular as television now these days. With sites like Youtube and Vimeo constantly growing with content, people utilize these sites to share their content for various ways. I’ve been enjoying great channels on Youtube lately that share amazing stories, all made from people with the talent to tell stories for their video hosting channel. One of these channels I’d like to share is called Snarled, a Youtube channel that hosts stories and lists about scary stories, scenarios, and information that we learn from the host that has chosen to take the time to cover the topic. Here is an example from Snarled.

Snarled – All Rights Reserved

When we seek through the internet for news or we see feeds on social networking sites, we think of this as almost a daily task, but this as well is a form of digital storytelling. Local news or major news, we still turn to these articles to get information and read into what is going on around us. This type of digital storytelling helps us keep connected and helps us keep up with current events. One site that I always use as a great standby for local news is always Peninsula Daily News’ website.

http://www.peninsuladailynews.com/

Another great and interesting aspect towards digital storytelling, is websites that have ways of sharing images, videos, posts, and other content directly onto the site from outside sources while trailing back to the original content. Reddit has been a great site that covers practically everything. Sub-Reddits are pages that belong to certain topics. Lots of great stories and lots of interesting stories come from different Sub-Reddits. Feel free to explore Reddit and see if you can find some great digital stories that you can relate to.

https://www.reddit.com/

These examples are some great mainstream examples of how digital storytelling has evolved through the times of utilizing the internet. Things as simple as advertisements help companies grow from telling their story as an ad, photographers post their images that in themselves could tell stories, and blogs easily represent online journals. So the importance of digital storytelling is major for use to let others know what is going on and help us tell our own stories. In social media marketing, our stories are our products, so as far as we can share our story, someone is bound to be interested in our product.

Communities and Engagement

As far as communities and people that I engage with concerning my forms of talents, there are several groups and friends that follow the same dream as I do and there has been plenty of great times that we have shared our works respectably. Without my digital art, there are several groups and friends that I’ve shared work with and done work for. Some groups that I shared work and collaborated with include FREE THE PIXELS! (facebook), Glitch Artists Collective (facebook), Peninsula College Multimedia Student Hub (facebook), and several other digital art collaborative groups where we contribute edits towards requested images and artwork.

With music, I am also in several groups that we share our interests in music and often find other people that want remixes done or want to collaborate music together to release online. Most of my music work incorporates my own music (links provided below) as well as sharing others music through mixes (Mixcloud link provided below). With my work in music, I have been highlighted on the site Discogs which is a database towards my work in the music world. Some of my favorite works has been my mixes for fellow musicians and providing artwork for musician friends that wanted my expertise in providing them art for their music.

Here are my links to the works I contributed for those I worked with and my own personal works.

My links: BandcampSoundcloudMixcloudDiscogs
Collaborative Works: The †JackCote† &​~​-​(​_DΔZED MΔRROW_​)​-​~ 3xp3ri3nCe – Artwork provided: Dazed Marrow​/​Gaeseki Dream Machine EP – Tracks featured in: SULPHURIC RITES۩ 2016 #1 – Remix Track: Ňęċŗōmąŋċĕŗ by ßęđŧīmĕ Šŧōŗĩėş X BΛNMΛSKIM [Single]

Defining My Call to Action

A call to action is your way of defining what you are aiming for. In business, this could be what the business is driving their services or products for, something that shows that the business means to stand out above the rest. For me, defining myself with my call to action, I seek out to use my skills to aid others. I believe that seeing can be believing in some cases, words are always meant to be heard as long as those words are never harmful, and motion and sound are the truest forms of communication since our understandings of those senses.

With my video production and photography, I hope to give people the options of vision to be a representation of what they feel and know with what they choose to visually share. With words that need to be shared, I hope to have people listen to others through the use of audio recordings with podcasts, audio storytelling, and musical promotion/net labels. As I help others, I aim to grow, build, and define myself through collecting my experiences with my portfolio, channels, and online presence. For my visuals on my call to action strategy, you can see them on my previous post in the link below.

jackedwardcote.wordpress.com/2018/01/30/call-to-action-strategy/

A Voice for Brands or Products

For me and all the things that I am immersing myself into, there have been several things that I have enjoyed and advocated over time. From several means of entertainment, media, and even artwork, there has been many things that I have wanted to share with others to let them experience the things that I have enjoyed as well. With entertainment, I have been involved with lots of musical support with my music and other musicians, with games I aim to help others play learn new exciting games for pass time and learning experiences, and this could even be said for video games as well.

Media and artwork have been hugely connected in the past few years. With social media as an excellent standby, lots of artists can share what they have created and I often find myself supporting them by liking and sharing different works. The same goes with music and have been a supporter of various net labels and musician web pages, such as Bandcamp and Soundcloud. In this day of growing technology and the changing of how marketing is starting to work, independent artists and musicians really invest lots of their time to shape their brand and their style. With these in consideration, I always learn to enjoy the most out of all of those that I enjoy.

Infographics and Social Media

In social media marketing, it is very important to know what platforms in social media that you and your audience are using. Sure there is a whole world of different social media platforms out there, but it is best to know which sites work best for you and you know how your social media marketing is working with those sites as well. It can be a handful to balance multiple platforms if you’re not used to it, and maybe sometimes you can only post enough to work on a few sites, so it’s good to stick to a few social media sites you are comfortable with at first while going into your marketing.

Here is a good example of popular social media sites on a “cheat sheet” infographic displaying their pros and cons.

(via http://www.digitalinformationworld.com)

Full site with further information:
https://www.digitalinformationworld.com/2014/09/facebook-twitter-googleplus-instagram-or-pinterest-which-one-is-right-for-you-infographic.html
by Irfan Ahmad Sep 12, 2014 (All Rights Reserved)

For my marketing, I would use 3 sites as my standards for what I would specialize in with photography and video. Instagram would help me display my work and utilize how Instagram highlights stories with tagging photos and video. Facebook has been a powerhouse in new forms of marketing and how businesses can apply their information out to the public, with Facebook I would create pages and advertisements to reach those on the platform. Twitter is still steadily growing in popularity in the social media world and also helps with having posts trend through tagging and popular topics. We can all link these sites together as well when we post, utilizing this feature will always help with getting your content posted.

Defining Digital Citizenship

Digital Citizenship is everybody’s mark online. It’s how you choose to represent yourself in the virtual world and everything that you are involved with; be it marketing, entertainment, and your connections. This is just the tip of the iceberg in defining what Digital Citizenship is, there is endless possibilities to which you can show who you are online. If you have an avatar on one of your favorite virtual connection sites, then that’s a form of your Digital Citizenship, if you have online stores where you sell used items or handmade objects, that is a form of Digital Citizenship, and even being on social media is a form of what Digital Citizenship is.

As we hear the term “Pay it Forward”, we can ask ourselves; “How does paying it forward connect with Digital Citizenship?”. As we connect online, we start to see how everyone chooses to represent themselves individually, and with this each person has a different passion and calling that they invest in. When we see a post about our friend’s business on their Facebook page and we share it, that’s a way that we can pay it forward in Digital Citizenship. Suggesting friends to new sites or groups is a way of how we pay it forward. Encouraging others to post their business online is definitely paying it forward. Online we can always encourage paying it forward with our Digital Citizenship, this is how we adapt towards the new era of business that we are currently apart of, The Social Era.